Catalog Search
> Management & Business
> 62.501
Note: This course is not available for the current semester.
Course No: 62.501; Last Offered: Fall 2014;
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites & Notes
- Prerequisites:
- Special Notes: P: Open to MBA, Business Certificate or Doctor of Engineering students
- Credits: 2;
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.