Marketing Fundamentals

Catalog Search > Management & Business > 62.501

Note: This course is not available for the current semester.

Course No: 62.501; Last Offered: Fall 2014;

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites & Notes

  • Prerequisites:
  • Special Notes: P: Open to MBA, Business Certificate or Doctor of Engineering students
  • Credits: 2;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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