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> 62.402
Note: This course is not available for the current semester.
Course No: 62.402; Last Offered: Spring 2014;
Course Description
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Prerequisites & Notes
- Prerequisites: 62.201 Marketing Principles
- Special Notes:
- Credits: 3;
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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