Marketing Fundamentals

Catalog Search > Management & Business > MKTG.501

Note: This course is not available for the current semester.

Course No: MKTG.501; Last Offered: Summer 2015;

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites & Notes

  • Prerequisites: MBA/ MSF/MSEM/MGFB/PSM or PHD.
  • Special Notes: Open to MBA, Business Certificate or Doctor of Engineering students. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
  • Credits: 2;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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