Marketing Principles

Catalog Search > Management & Business > 62.201

Note: This course is not available for the current semester.

Course No: 62.201; Last Offered: Fall 2014;

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites & Notes

  • Prerequisites: 49.201, 48.101, 47.101
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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