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> 62.201
Note: This course is not available for the current semester.
Course No: 62.201; Last Offered: Fall 2014;
Course Description
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Prerequisites & Notes
- Prerequisites: 49.201, 48.101, 47.101
- Special Notes:
- Credits: 3;
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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