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Summer 2023 > Management & Business > MKTG.4010 > 061

Course No: MKTG.4010-061; SIS Class Nbr: 1347; SIS Term: 3240
Course Status: Registration Closed

Course Description

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Credits: 3; Contact Hours: 3
  • Instructor: Yi-Cheon Yim
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2023 Summer: May 15 to Jul 23
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

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Course Registration Closed

The registration period for this course has ended.

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