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Summer 2024 > Management & Business > MKTG.4010 > 061

Course No: MKTG.4010-061; SIS Class Nbr: 1347; SIS Term: 3340
Course Status: Open

Course Description

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Credits: 3; Contact Hours: 3
  • Instructor: Yi-Cheon Yim
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2024 Summer: May 13 to Jul 21
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $ 587.50/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

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