Entrepreneurial Customer Discovery

Spring 2023 > Management & Business > ENTR.4150 > 001

Course No: ENTR.4150-001; SIS Class Nbr: 13119; SIS Term: 3230
Course Status: Registration Closed

Course Description

This course focuses on leveraging entrepreneurial approaches such as Lean Launchpad methodology to validate and solve pressing technology commercialization processes and problems. The course provides students with an opportunity to work with interdisciplinary teams on real-world problems/projects sourced from the government, faculty research, incubators, etc. The course will offer students a rigorous exploration of the customer discovery process, including value proposition design, repeated hypothesis testing and validation with key stakeholders. By the end of the course, students will have conducted in-depth market research, fully vetted and validated a project/problem, and provided a minimum viable product concept addressing customer needs.

Prerequisites, Notes & Instructor

  • Prerequisites: Junior Standing or above.
  • Credits: 3; Contact Hours: 3
  • Instructor: Bill Yelle
  • UMass Lowell Bookstore

When Offered & Tuition

  • M | 6:30 PM-9:20 PM EDT
  • 2023 Spring: Jan 17 to May 06
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester registration fee for credit courses.

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

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