Social Media Marketing

Spring 2019 > Management & Business > MKTG.4300 > 062

Course No: MKTG.4300-062; SIS Class Nbr: 14372; SIS Term: 2830
Course Status: Registration Closed

Course Description

This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Credits: 3; Contact Hours: 3
  • Instructor: Yi-Cheon Yim
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2019 Spring: Jan 22 to Apr 07
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

Check availability for the current semester