Lorna Boucher is managing director and chief marketing officer of Instinet Holdings Inc., the innovative equity trading arm of the Nomura Group. She serves on Instinet's executive committee, the global firm's most senior management organization.
Boucher has always embraced the challenges of leading a company at a major pivot point in its marketing or branding strategy. She launched her marketing career as part of an academic project while still a student at the Manning School of Business at UMass Lowell by proposing a marketing plan to help the small businesses in downtown Lowell compete with the shopping malls nearby. Her program was so well received that she was offered an internship and then her first full-time professional job with The Lowell Plan, a private, nonprofit organization dedicated to transformative projects for the city. Over the next 20 years, Boucher went on to more senior roles in marketing and brand management, ultimately relocating to New York City in the early 1990s to work for major global financial services firms including Bankers Trust Company, UBS and KCG Holdings.
In November 2017, Markets Media, a financial services industry media company, honored Boucher with the Women in Finance Award for Excellence in Marketing, also known as the "Marketing Maven" award.
Boucher currently serves on the Manning School's Advisory Board.