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> MKTG.4020
Course No: MKTG.4020; Last Offered: Summer 2024;
Course Description
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Prerequisites & Notes
- Prerequisites: MKTG.2010 pre-req; Com Filter
- Special Notes:
- Credits: 3; Contact Hours: 3
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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