Catalog Search
> Management & Business
> MKTG.4300
Course No: MKTG.4300; Last Offered: Summer 2024;
Course Description
This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.
Prerequisites & Notes
- Prerequisites:
- Special Notes:
- Credits: 3; Contact Hours: 3
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.