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> 62.312
Note: This course is not available for the current semester.
Course No: 62.312; Last Offered: No Data;
Course Description
Focuses on tactical process of managing the marketing mix. Emphasis on market penetration. Term project: marketing plan. Career relevance: understand the role of the marketing communications specialist, appreciate sales and service support activities.
Prerequisites & Notes
- Prerequisites: 62.201, BSBA students
- Special Notes:
- Credits: 3;
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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