Marketing Tactics

Catalog Search > Management & Business > 62.312

Note: This course is not available for the current semester.

Course No: 62.312; Last Offered: No Data;

Course Description

Focuses on tactical process of managing the marketing mix. Emphasis on market penetration. Term project: marketing plan. Career relevance: understand the role of the marketing communications specialist, appreciate sales and service support activities.

Prerequisites & Notes

  • Prerequisites: 62.201, BSBA students
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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