Note: This course is not available for the current semester.
Course No: 26.540; Last Offered: No Data;
The concepts of industrial marketing will be reviewed for research, pricing strategies, and product planning for market segmentation, place (distribution)-promotional activities. Topics will include creating a demand, selling, and servicing base resins and additives.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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