Buyer Behavior

Catalog Search > Management & Business > 62.402

Note: This course is not available for the current semester.

Course No: 62.402; Last Offered: Spring 2014;

Course Description

Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.

Prerequisites & Notes

  • Prerequisites: 62.201 Marketing Principles
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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