Note: This course is not available for the current semester.
Course No: MKTG.312; Last Offered: No Data;
Focuses on tactical process of managing the marketing mix. Emphasis on market penetration. Term project: marketing plan. Career relevance: understand the role of the marketing communications specialist, appreciate sales and service support activities. Formerly 62.312
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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