New Product & Service Management

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Note: This course is not available for the current semester.

Course No: MKTG.315; Last Offered: Summer 2015;

Course Description

Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.

Prerequisites & Notes

  • Prerequisites: MKTG.2010 pre-req
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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