Marketing Communications

Catalog Search > Management & Accounting > MKTG.660

Note: This course is not available for the current semester.

Course No: MKTG.660; Last Offered: No Data;

Course Description

Prerequisite: Completion of Foundation Core. The social and economic role of promotion, and the historical development of mass media and advertising. Advertising research, creation and production as a tool of marketing management

Prerequisites & Notes

  • Prerequisites:
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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