Note: This course is not available for the current semester.
Course No: MKTG.660; Last Offered: No Data;
Prerequisite: Completion of Foundation Core. The social and economic role of promotion, and the historical development of mass media and advertising. Advertising research, creation and production as a tool of marketing management
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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