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> MKTG.660
Note: This course is not available for the current semester.
Course No: MKTG.660; Last Offered: No Data;
Course Description
Prerequisite: Completion of Foundation Core. The social and economic role of promotion, and the historical development of mass media and advertising. Advertising research, creation and production as a tool of marketing management
Prerequisites & Notes
- Prerequisites:
- Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
- Credits: 3;
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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