Note: This course is not available for the current semester.
Course No: BUSI.109; Last Offered: No Data;
Presents marketing as a broad concept. The course deals with concepts and philosophies of marketing including: information, research and target, the marketing mix (product strategy, distribution strategy, advertising and sales promotions, personal selling, pricing strategy), and the methods of market planning.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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