Note: This course is not available for the current semester.
Course No: MKTG.603; Last Offered: Summer 2012;
Building on the fundamentals of marketing, this course addresses the complex environment of global marketing. It examines the cultural, social, legal, political, financial and geographic dimensions of the global marketplace, and how these environmental factors impact marketing programs and strategies. The objective of the class is to facilitate student understanding of the nature, structure and characteristics of global marketing activities. Through case studies and group projects, the course is focused on developing the ability to adapt marketing strategies to specific national market needs and challenges.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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