Marketing Communications

Catalog Search > Management & Accounting > MKTG.401

Note: This course is not available for the current semester.

Course No: MKTG.401; Last Offered: No Data;

Course Description

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Prerequisites & Notes

  • Prerequisites: MKTG.2010, BSBA students
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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