Current Topics in Entrepreneurship

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Note: This course is not available for the current semester.

Course No: ENTR.6880; Last Offered: Summer 2014;

Course Description

This course is designed for an entrepreneur or an intrapreneur that focuses on key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and new ventures within an established company. It will give students a broad and deep understanding of such topics; Entrepreneurship and marketing; Marketing Opportunities; Market Development; Distribution strategy; pricing Strategy; Customer Relationship Strategy; Communication Strategy; and Effective use of Social Media. Start-up entrepreneurs and intrapeneurs face the challenge of matching large resources of established companies and thus have to utilize different (entrepreneurial) marketing methods to succeed.

Prerequisites & Notes

  • Prerequisites: MBA,MSITE, MBA Foundation Core
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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