Course No: MKTG.3130; Last Offered: Fall 2021;
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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