Sales and Customer Relations

Catalog Search > Management & Accounting > MKTG.3130

Course No: MKTG.3130; Last Offered: Fall 2021;

Course Description

Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.

Prerequisites & Notes

  • Prerequisites: MKTG.2010 pre-req
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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