Course No: MKTG.5010; Last Offered: Fall 2021;
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.