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> MKTG.5010
Course No: MKTG.5010; Last Offered: Summer 2024;
Course Description
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites & Notes
- Prerequisites: MBA/ MSF/MSEM/MGFB/PSM or PHD.
- Special Notes:
- Credits: 2; Contact Hours: 2
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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