Marketing Fundamentals

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Course No: MKTG.5010; Last Offered: Fall 2021;

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites & Notes

  • Prerequisites: MBA/ MSF/MSEM/MGFB/PSM or PHD.
  • Special Notes:
  • Credits: 2; Contact Hours: 2

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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