Market  And Customer Values

Catalog Search > Management & Accounting > MKTG.804

Note: This course is not available for the current semester.

Course No: MKTG.804; Last Offered: No Data;

Course Description

For a business to survive, it must correctly conceptualize, comprehend, communicate, and deliver value to its customers and markets. This course is designed to provide students with an understanding of the customer and how the complex decision to purchase is reached. The focus is how to assess the needs of the market and particular customers; the considerations that must be balanced in choosing what customers and markets to serve; designing the business and product/service offering; and using various selling and communication alternatives to reach the customer or market.

Prerequisites & Notes

  • Prerequisites:
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at or call 978-934-2848 for permission to take courses.
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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