Note: This course is not available for the current semester.
Course No: MKTG.804; Last Offered: No Data;
For a business to survive, it must correctly conceptualize, comprehend, communicate, and deliver value to its customers and markets. This course is designed to provide students with an understanding of the customer and how the complex decision to purchase is reached. The focus is how to assess the needs of the market and particular customers; the considerations that must be balanced in choosing what customers and markets to serve; designing the business and product/service offering; and using various selling and communication alternatives to reach the customer or market.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.