Business Marketing

Catalog Search > Management & Accounting > MKTG.403

Note: This course is not available for the current semester.

Course No: MKTG.403; Last Offered: No Data;

Course Description

Special problems in marketing industrial goods. Distribution channels, pricing policies, product line planning and promotional strategy for companies marketing to industrial firms, governmental agencies and other organizations.

Prerequisites & Notes

  • Prerequisites: MKTG.2010
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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