Note: This course is not available for the current semester.
Course No: PUBH.5270; Last Offered: Fall 2021;
Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.