Planning and Marketing in Healthcare

Catalog Search > Health Sciences > PUBH.5270

Note: This course is not available for the current semester.

Course No: PUBH.5270; Last Offered: Fall 2021;

Course Description

Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.

Prerequisites & Notes

  • Prerequisites:
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

Use the Back button in your browser to go back to search results.