UMass Lowell is #1 in What Matters Most! Read Why »

AI Driven Social Media Analytics

Catalog Search > Management & Business > MIST.6140

Course No: MIST.6140; Last Offered: Spring 2026;

Course Description

This course introduces the intersection of artificial intelligence and social media analytics, equipping students with the skills to extract insights from vast social media data. Topics include graph theory, social influence, community detection, information diffusion, social network analysis, sentiment analysis, and AI-driven recommendations and feature selections. Upon successful completion of this course, students will learn ho AI-powered techniques, including machine learning, natural language processing, and network analysis, are used to analyze social media interactions, detect trends, and drive decision-making, and have hands-on experience applying AI techniques to social media data, enabling them to address real-world challenges in marketing, business intelligence, and strategic decision-making.

Prerequisites & Notes

  • Prerequisites: MIST.6010 Management Information Systems, or Matriculated MS Business Analytics or permission of program coordinator.
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

Use the Back button in your browser to go back to search results.