Catalog Search
> Humanities & Social Sciences
> MPAD.5120
Note: This course is not available for the current semester.
Course No: MPAD.5120; Last Offered: Spring 2024;
Course Description
This class focuses on public relations, marketing, and advertising for public service communication and public education campaigns related to nonprofit organizations and issues such as public safety, education, public health, social welfare, health, environment and community development. All nonprofit organizations at some point must be visible to the public in order to fulfill their missions; nonprofit managers must know how to promote their organizations and issues to current and potential supporters, the broader public, and the mass media. Students in this course explore the uses of traditional and nontraditional public relations tools. Topics include program and organization branding, targeting audience targeting, campaigning, preparing materials for the media, and using social media.
Prerequisites & Notes
- Prerequisites: Graduate Level.
- Special Notes:
- Credits: 3; Contact Hours: 3
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.