Marketing for Bankers

Catalog Search > Management & Business > 69.109

Note: This course is not available for the current semester.

Course No: 69.109; Last Offered: No Data;

Course Description

Presents marketing as a broad concept. The course deals with concepts and philosophies of marketing including: information, research and target, the marketing mix (product strategy, distribution strategy, advertising and sales promotions, personal selling, pricing strategy), and the methods of market planning.

Prerequisites & Notes

  • Prerequisites:
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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