Catalog Search
> Management & Business
> MKTG.4010
Course No: MKTG.4010; Last Offered: Summer 2025;
Course Description
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Prerequisites & Notes
- Prerequisites: MKTG.2010, BSBA students
- Special Notes:
- Credits: 3; Contact Hours: 3
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
Use the Back button in your browser to go back to search results.