Note: This course is not available for the current semester.
Course No: MKTG.3150; Last Offered: Summer 2021;
Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.
Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu
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