Marketing Principles

Catalog Search > Management & Accounting > MKTG.2010

Course No: MKTG.2010; Last Offered: Fall 2021;

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites & Notes

  • Prerequisites: ENGL.1010 & ECON.2010 Pre-
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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