Buyer Behavior

Catalog Search > Management & Business > MKTG.4020

Course No: MKTG.4020; Last Offered: Summer 2024;

Course Description

Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.

Prerequisites & Notes

  • Prerequisites: MKTG.2010 pre-req; Com Filter
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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