Politics and Advertising

Catalog Search > Humanities & Social Sciences > 46.318

Note: This course is not available for the current semester.

Course No: 46.318; Last Offered: No Data;

Course Description

Examines the role political advertising plays in influencing public opinion, political agenda setting and voting behavior in comtemporary politics. Topics include: Overview of modern presidential campaigns; Propaganda, political symbolism and media literacy; Paid Advertising vs. free advertising, public relations and the emerging role of Special Interest Groups; Political rhetoric: Framing, New Speak, and Spinning a mesage; Objective vs. partisan coverage of events and its effects on political decisions, public opinion and voter's attitudes; Polling, and strategic/tactical decision making; Candidate selection, development, and packagin; Role, definition and types of emerging media in voting behavior.

Prerequisites & Notes

  • Prerequisites:
  • Special Notes:
  • Credits: 3;

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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