Advertising

Catalog Search > Management & Accounting > MKTG.4010

Course No: MKTG.4010; Last Offered: Fall 2021;

Course Description

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Prerequisites & Notes

  • Prerequisites: MKTG.2010, BSBA students
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or Continuing_Education@uml.edu

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