Marketing Analytics

Catalog Search > Management & Business > MKTG.6350

Note: This course is not available for the current semester.

Course No: MKTG.6350; Last Offered: Spring 2024;

Course Description

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.

Prerequisites & Notes

  • Prerequisites:
  • Special Notes:
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact the Advising Center at 978-934-2474 or

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