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> MKTG.6350
Note: This course is not available for the current semester.
Course No: MKTG.6350; Last Offered: Spring 2024;
Course Description
Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.
Prerequisites & Notes
- Prerequisites:
- Special Notes:
- Credits: 3; Contact Hours: 3
Questions About This Course?
Contact the Advising Center at 978-934-2474 or
Continuing_Education@uml.edu
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