Summer 2016
> Management & Business
> MKTG.3130
> HA1
Course No: MKTG.3130-HA1; SIS Class Nbr: 3064; SIS Term: 2540
Course Status: Registration Closed
Course Description
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Section Notes: P: MKTG.2010: COM filter; Class held from June 20 to August 11 at NECC Haverhill in Science Building, room E-260.
- Credits: 3; Contact Hours: 3
- Instructor: Louise Durand
-
UMass Lowell Bookstore
When Offered & Tuition
- M,W | 6:30 PM-9:10 PM ET
- 2016 Summer: Jul 06 to Aug 16
- Course Level: Undergraduate
-
Tuition: $1020
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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