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Bachelor of Science in Business Administration

Join the next generation of global leaders with an online Bachelor's in Business Administration from our AACSB-accredited business school.

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Julie ManningBSBA
Julie Manning, BSBA Grad
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Fast Track Your Career With an Online Bachelor's in Business Administration

Gain the analytical and problem-solving skills that employers seek with a Bachelor's in Business Administration. Our online degree allows you to customize the program to your interests by completing concentrations in Analytics & Operations Management, Entrepreneurship, Finance, International Business, Management, Management Information Systems and Marketing. UMass Lowell's AACSB-accredited Manning School of Business faculty are dedicated to excellence in teaching and the curriculum is aligned with industry trends and employer needs.

Career Outlook

Jobs (2022)
% Change (2022-2023)
Median Earnings
Annual Openings


  • Project Managers
  • Business Analysts
  • General Managers
  • Marketing Specialists
  • Office Administrators
  • Sales Managers
  • Financial Analysts
  • Human Resource Specialists
Source: Lightcast (2023) Target Occupations in New England

Key Takeaways

  • Develop business-related communication skills
  • Learn quantitative and qualitative methods for business analysis
  • Demonstrate leadership skills and make valuable contributions as a team member
  • Gain knowledge of industry-standard business systems and technologies
  • Cultivate a strong awareness of the global changes and challenges affecting businesses today
"Employment of business occupations in the increasingly complex global business world is projected to grow 10% through 2026, faster than the average for all occupations."
— U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, 2018

Customize Your Degree

Pursue a general program of study to cover a wide range of business topics or customize your degree by choosing up to two concentrations.

The Analytics and Operations Management (AOM) concentration will provide you with an understanding of the data-based analytical methods organizations use to design, produce and deliver products and services to customers through global supply chains. Businesses from small retailers to large Fortune 500 corporations require employees who can manage operations and supply chains with insights gained from analytical tools and techniques.
The Entrepreneurship Concentration prepares you to be an "outside of the box" thinker and innovator in today's complex global economy. You'll develop the management skills required to identify and launch new business ventures around innovative products, services and technologies. Plus, you'll develop a deep understanding of the financial aspects of an entrepreneurial venture from start-up to "harvest."
The objective of the Finance Concentration is to prepare you for a wide variety of positions in financial management, banking and the securities fields. The curriculum is designed to help you build a strong background in theoretical concepts of finance and train you to apply these concepts in businesses and real-life situations.
The International Business Concentration provides you with the broad range of skills you'll need for an international career in a rapidly evolving global workplace. The curriculum is designed to help you understand cultural dynamics, economics and political constraints as they affect the marketing and sales aspect of international business.
The purpose of the Management Concentration is to produce skilled managers able to perform effectively under today's global business environment and contribute to economic development. The concentration's goal is to develop creative leaders for management positions who have strong behavioral skills and an integrated, problem-centered approach to decision-making, applicable in any functional area of business.
The Management Information Systems (MIS) concentration provides you with the knowledge of computer and information technologies and data analytics. The MIS concentration will prepare you for a thriving career as a data analyst, business analyst, systems analyst, database and network administrator, or e-business and enterprise systems specialist.
With the Marketing Concentration, you'll gain a deep understanding of all aspects of marketing including buyer behavior, marketing research, product development, distribution and promotional strategies and pricing policy. Graduates often go on to careers in general management, as well as advertising, sales and sales management, retailing, wholesaling, marketing research, physical distribution, purchasing and marketing management.
Best Bachelors Business US News and World Report Award Ranked as One of the Best Online Bachelor's Business Programs in the Nation by U.S. News & World Report
AACSB Badge This program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide.

Learn more about AACSB accreditation »

Success Story

"It was really important to me to find a university with a reputable online program. UMass Lowell really stood out — not only for its quality and price, but also for the depth of the courses that are offered."

Aidah Wanjiku, BSBA Online Student
Aidah Wanjiku

Aidah Wanjiku

One Success Leads to Another

Apply credits from lower credentials to higher ones. Our programs are designed to build upon themselves:

Curriculum Outline

- 40 courses/120-122 credits
- For students entering the program in Fall 2018 or after.
- View Course Descriptions »

*Note: The optional MATH.1210 course is only offered on campus.

**Science with Lab can be a science course (3cr) with a separate lab course (1cr) or a science course with the lab component built into the course (3cr; Example: LIFE.2140, CHEM.1010, CHEM.1020). Such courses are usually annotated with "SCL" in the course notes.

***Strategic Management - Senior status required.

****A Non-Manning Elective is a course outside of the Manning School of Business (ie. Not having any of the following prefixes: ACCT, FINA, MKTG, POMS, MIST, ENTR or MGMT) that is considered by the university as an unrestricted elective.

Course Descriptions

ACCT.2010 Accounting/Financial (3cr)

Presents a comprehensive, detailed exposure to basic accounting theory. Beginning with the accounting equation, students are introduced to the accounting cycle, preparation of the statement of financial position and the income statement, accounting for assets, liabilities, and stockholders' equity of the firm, and cash flow and financial statement analysis.

ACCT.2020 Accounting/Managerial (3cr)

Examines the use of accounting systems for managerial decision-making. Budgeting, forecasting, and cost accumulation systems, which relate to manufacturing systems, will be studied.


ACCT.2010 pre-req

ECON.2010 Principles of Microeconomics (3cr)

Studies the principles of production and exchange. An introduction to demand, supply, pricing, and output under alternative market structures. Derived demand and resource markets are introduced. Meets Core Curriculum Essential Learning Outcome for Quantitative Literacy (QL).

ECON.2020 Principles of Macroeconomics (3cr)

This course studies national accounts, inflation, and aggregate unemployment, as well as the driving forces behind business cycles and long-run growth in the context of aggregate demand and aggregate supply. In addition, it examines monetary and fiscal policy, the Federal reserve, and select additional topics, such as an introduction to open-economy macroeconomics.

ECON.2110 Statistics for Business and Economics I (3cr)

Presents descriptive statistics, sophisticated counting techniques and other components of probability, simple random variables and their distribution, bivariate functions, sampling theory properties of estimators.


MATH 1210 pre-req

ECON.4030 International Economics (3cr)

This course is devoted to the study of why countries trade the products they do and the attendant benefits and costs of trade. The course covers both the main theories of international trade, and their empirical applications.



ENGL.1010 College Writing I (3cr)

A workshop course that thoroughly explores the writing process from pre-writing to revision, with an emphasis on critical thinking, sound essay structure, mechanics, and academic integrity. Students will read, conduct rhetorical analyses, and practice the skills required for participation in academic discourse. Students will write expository essays throughout the semester, producing a minimum of four formal essays.

ENGL.1020 College Writing II (3cr)

A workshop course that thoroughly explores the academic research writing process with an emphasis on entering into academic conversation. Building on the skills acquired in College Writing I, students will learn to write extensively with source material. Key skills addressed include finding,assessing, and integrating primary and secondary sources, and using proper documentation to ensure academic integrity. Students will produce analytical writing throughout the semester, including a minimum of four formal, researched essays.

ENTR.1500 Introduction to Entrepreneurship and Business (3cr)

Entrepreneurship can be considered a process of economic or social value creation, rather than the single event of opening a business. This course focuses on creativity, innovation, problem identification, opportunity recognition, developing solutions, and resource acquisition. The functional areas of business and the cross-functional nature of these will be demonstrated as student teams will address problems they discover.

ENTR.3000 Principles of Innovation and Entrepreneurship (3cr)

This course is designed to help students understand the importance of innovation and entrepreneurship in today's global economy and cultivate an entrepreneurial mindset among students. It will cover different forms of entrepreneurship, such as small businesses, growth ventures, corporate enrtepreneurship, and social entrepreneurship. The course will focus on the types of innovation, turnign innovation into an ongoing new venture, and the entrepreneurial process. Innovation and entrepreneurship theeories and concepts will be discussed with real-life examples and cases.


Sophomore level or higher

ENTR.3610 Starting a New Venture (3cr)

This course is designed for students with a curiosity and interest in starting a new business. In this course, students will explore the entrepreneurship process including how entrepreneurs discover and evaluate the sources and opportunities for new business ventures; how they assemble the resources, how they operate and grow a new business; and finally how they harvest their hard work as successful entrepreneurs. The course covers a variety of topics associated with launching and running a new business venture, such as marketing, financing, building the venture team, legal and regulatory issues, and social and environmental issues. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS).


FINA.3010, MGMT.30, COM Filter

ENTR.3620 Corporate Entrepreneurship (3cr)

This course focuses on entrepreneurship in established companies. In order to compete in today's dynamic business environment, organizaations need to spur and promote entrepreneurial thinking and actions as a way of remaining innovative and competitive. Thus, the course explores how the entrepreneurship process works within an existing organization, including the identifiation of strategies companies engage to rejuvenate their business, markets and industries. Students will also study how individuals can play a role in promoting entrepreneurial activities in their organizations.


Pre-Req: ENTR.3000, Prin.Innov & Entrepreneurship

ENTR.4100 Global Entrepreneurship and Innovation - I (3cr)

The Course is offered as a 2-week intensive experiential learning of Global Entrepreneurship and Innovation. It is designed to help students to understand the importance of entrepreneurship and innovation in today's global economy and to cultivate an entrepreneurial mind-set among the students in the UMass Lowell. Students will work in inter-disciplinary, multi-cultural environments exploring problem solving techniques, opportunities identification, business concept development & venture planning using standard business model framework and bringing ideas to reality.

ENTR.4630 Managing Innovation (3cr)

A critical issue for entrepreneurs and managers is how to translate opportunity into competitive advantage. This course examines theories of innovation and their application to real-world business opportunities. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new venture entrepreneurs. Students examine innovation strategies, planning models, evaluation models, licensing and the commercialization process required to launch new businesses around innovative products and technologies.


FINA.3010, MGMT.30, COM Filter

ENTR.4640 Finance for Emerging Business Enterprises (3cr)

Course content covers financial aspects of an entrepreneurial venture from its start to a potential sale. Major sources of financing covered in the course include venture capital, private placement, bank credit, and public financing. Other financial concepts covered include organization of the business, financial forecasting, financial analysis, firm valuation and acquisitions.

FINA.3010 Financial Management (3cr)

Principles of financial management, including working and fixed capital, sources of funds, financial statements, financial planning and capital structure.


ECON2010, ACCT2010 pre; BU min

FINA.3030 Introduction to Financial Modeling (3cr)

This course consists of modeling exercises that will require students to work on computers in each session. Students will learn how to apply the methods of financial analysis and to conduct time trend analysis, scenario analysis, regression analysis, and optimization using spreadsheet and/or commonly-used statistical software.

FINA.3110 Introduction to Financial Statement Analysis (3cr)

The techniques of financial analysis in depth. Topics covered include cash management, credit scoring, receivables monitoring, inventory management, financial statements analysis and forecasting, financial distress prediction, mergers and acquisitions techniques and other selected topics


FINA.3010 pre-req

FINA.3210 Investment and Portfolio Analysis (3cr)

This course is a survey of investments for business students. Topics include the investment environment, markets and instruments, securities trading, market indexes, risk, diversification, the capital asset pricing model, market efficiency, introductory valuation of bonds stocks options and futures, mutual funds, behavioral finance, and strategies for individual invesĀ­tors. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Information Literacy (IL).

FINA.3310 Principles of Corporate Finance (3cr)

Advanced study of the principles of financial analysis. Covers topics such as acquisition of long-term assets, capital budgeting models, and the analysis of mutually exclusive projects.


FINA.3110 pre-req

FINA.4210 Introduction to Financial Risk Management (3cr)

This course will review the basic concepts of risk measurement and risk management. We will review the nature of risk and the various dimensions of risk that an effective risk management program must address. The principal focus in the latter part of the course will be on risk management in the financial services industry. We will survey some of the practices and tools current in this industry along with their strengths and shortcomings. We will also review how firms organize their risk management functions and, importantly, the impact of the principal regulatory regimes on the risk management practice.

FINA.4220 Portfolio and Security Analysis (3cr)

Advanced course on investment theory and applications. Topics covered include stock market behavior, portfolio and capital market theories, and securities analysis.


Pre-Reqs: FINA.3010 Business Finance and FINA.3210 Investment & Portfolio Analysis or FINA.2210 Investments.

FINA.4320 Intermediate Corporate Finance (3cr)

This course builds on financial decision-making concepts covered in the Corporate Finance course. Some of the topics covered in the course include financial restructuring, mergers and acquisitions, different forms of debt and equity financing, leasing, and real options.

FINA.4410 Introduction to Financial Derivatives (3cr)

This course is an introduction to financial derivatives. The primary emphases are the valuation and practical application of these instruments for both hedging and speculation. Topics include the characteristics of options, forward contracts, futures, and swaps; arbitrage and the valuation of derivatives; creating value and profit diagrams; and the structure of the derivatives markets. Ethical and economic issues associated with the use of derivatives as reported in the current financial press will also be covered


FINA 3010 and 3210 Pre-req

FINA.4910 International Finance (3cr)

Financial aspects of international business operations. Evaluation of risks associated with multinational operation and managerial decision making under conditions of financial uncertainty.


FINA.3010 pre-req

FINA.4980 Special Topics in Finance (3cr)

Topics of current interest in Finance. Subject matter to be announced in advance. For a current semester course title, please check the schedule.


FINA.3010 pre-req

LGST.2620 Introduction to Business Law (3cr)

This course introduces students to the fundamentals of business law. The main emphasis is on key aspects of contract law, including the agreement, consideration, writings, third-party rights, illegality, performance, breach, defenses, and remedies The course also covers agency law, employment law, sections of the Uniform Commercial Code, and a variety of other legal issues and topics that influence and intersect with modern business practices. This course is highly recommended for pre-law students, CPA students, and paralegal students.

LGST.3660 International Law (3cr)

This course provides a broad introduction to international law with emphasis on current issues. Within public international law, topics covered will include the recognition of new states, organizations such as the United Nations and the European Union, the use of force, human rights, international crimes, the global environment, and international courts and tribunals. Within private international law, topics surveyed will include legal aspects of international trade and foreign investment, labor, intellectual property, cyber theft, and taxation. Current issues discussed will include global warming, recent corruption scandals, the Eurozone crisis, and legal issues facing global technology companies.

MATH.1205 Applied Precalculus (3cr)

Intended for students in online degree programs. The objective of this course is to provide students with problem-solving and computational techniques needed for further coursework and/or in their occupations. Topics covered include a comprehensive review of algebra, functions, and relations, system of linear equations in two variables, polynomial functions, rational functions, and inverse functions. Applications from business, IT, and biological sciences are included. ANTI-REQUISITES: Credit will only be granted for one of the following: MATH.1200/1225, MATH.1205 or MATH.1210.

MATH.1210 Management Precalculus (3cr)

Review of algebra. The Real Numbers, inequalities and intervals on the number line, factoring, radical notation, properties of exponents, scientific notation, and operations on rational expressions. Function definition and graph of linear/nonlinear functions such as quadratic, cubic, absolute value, piecewise-defined, rational, and power function. Additional topics with functions included such as transformations of graphs and symmetry, composite functions, one-to-one and inverse functions. Solving linear and quadratic equations algebraically and graphically. Solving systems of equations in two variables algebraically and graphically. Modeling systems of equations in three variables and solving them analytically and with matrices using TI-84 implementation. Modeling with linear as well as quadratic and power functions with the aid of a graphing calculator and Excel spread sheets. Business applications are included.


No credit for math/science/engineering majors. Credit is given for only one of the two following courses: 92.120 or 92.121.

MATH.1220 Management Calculus (3cr)

Review of difference quotient, least squares modeling, limit of difference quotient, differential calculus: derivatives, differentials, higher-order derivatives, implicit differentiation, relative and absolute maxima and minima of functions, and applications of derivatives to business and economics. Integrals and applications to business. No credit in Science or Engineering.


MATH.1200 Precalculus Mathematics I, or MATH.1210 Management Precalculus, or MATH.1270 Preparation for Calculus, or MATH.1280 Calculus IA, or MATH.1290 Calculus IB,or ALEKS score of 67 or higher.

MATH.2830 Introduction to Statistics (3cr)

An introduction to descriptive statistics, graphing and data analysis, probability laws, discrete and continuous probability distributions, correlation and regression, inferential statistics. No credit in Sciences (except Biology and EEAS) or Engineering. Meets Core Curriculum Essential Learning Outcome for Quantitative Literacy (QL).


MATH.1115 or equivalent; MA; Previously 92.183

MGMT.3010 Organizational Behavior (3cr)

Examination of individuals, groups, and organizations from a behavioral and structural perspective. Topics include employee motivation and satisfaction, communication, power and politics, the dynamics of groups and teams, conflict management, and organizational design and change.


COM Filter courses,or BU minor

MGMT.3100 Human Resources Management (3cr)

Current issues in the management of human resources. Recruitment, selection, work force training and development, reward systems, employee health and safety, legal issues, managing diversity, performance evaluation, and human resource planning.

MGMT.3800 Business Ethics (3cr)

This course will explore the intersection between business leadership and ethics in various context. It provides the opportunity for students to explore complex issues in societal and professional contexts while engaging in probing conversations with classmates.


MGMT.3010 pre-req

MGMT.4100 Negotiation Strategy and Process (3cr)

Analysis and application of the key factors that shape and characterize different negotiation situations; the analytical skill to diagnose potential areas of difference and select appropriate strategies to address them; the interpersonal skills to tactically manage the specific communication and decision-making behaviors during the actual bargaining; and the ability to recognize how one's own personality, value system and perceptions affect the choice of tactics and behavior.


MGMT.3010 pre-req

MGMT.4150 Managing Teams and Projects (3cr)

Provides students with the knowledge and skills to effectively manage in the more flexible, team-oriented environments increasingly found in contemporary organizations. Emphasis on the dynamics of groups and how they are transformed into productive teams; strategies for systematic goal setting; building team structure; using the team as a basis for problem-solving; facilitating team processes. The course focuses on today's smaller, "self-renewing" organizations, as well as on more traditional work group settings.


MGMT.3010 pre-req

MGMT.4200 Leadership Processes (3cr)

Examines leadership as a dynamic influence process in organizations. The role of leader characteristics and styles, matching leadership behavior and situations, issues in power and politics, empowerment and participation, conditions for leadership effectiveness. Meets Core Curriculum Essential Learning Outcome for Information Literacy (IL).

MGMT.4250 Business Process Management (3cr)

Business Process Management (BPM) addresses the foundational concepts, tools and methods involved in the identification, design, redesign, and measurement of key business processes. The goal of BPM is to eliminate non-value added steps in business activities (e.g., reducing cycle times and costs), Thus improving organizational efficiencies and productivity, and providing more quality products to customers in a timelier manner. Business interrelated processes that span horizontally across functional boundaries and, in a global economy, are often connected across geographies. Students will learn the difference between a vertical functional view and horizontal process view; what process ownership entails; and what specific activities are required for successful BPM implementation. Both quantitative approaches are covered.

MGMT.4350 International Management (3cr)

Comparison of management concepts, systems and practices in different societies, and institutional settings. The impact of economic, social, political, and cultural variables on management styles, processes and organizational structures.


MGMT.3010 pre-req

MGMT.4400 International Business (3cr)

Ninety-five percent of the world's customers, 80 percent of the world's economy, and the world's fastest-growing markets are outside the United States. Thus, it is not surprising that business has become global. Therefore, learning about international business and its unique challenges are an important part of a business education. The course will first address the concept of globalization, the international business environment, and the foreign national business environment, including the variety of cultures and different economic, political, and legal systems around the world. The course will then focus on international business management, including how to analyze global business opportunities, create a strategy and choose entry modes, and how to market, operate, and manage international companies. We will consider a wide variety of regions and countries, and industries and companies of all sizes including recent successful global start-ups.


MGMT.3010 pre-req

MGMT.4550 International Import/Export Management (3cr)

International trade and globalization has grown significantly over the last century, and importing and exporting of goods and services has become increasingly complex. This comprehensive course emphasizes real-world applications of international trade concepts and processes. Strategies and guidelines for how to successfully manage and control regulatory compliance issues in business is addressed. Topics covered include organizing your compliance department, international trade terminology, procedures and documentation, regulatory controls and licenses, classification and valuation, country of origin, trade agreements, and global customs considerations.


Pre-Req: MGMT.3010 Organizational Behavior, preference MG concentrators.

MGMT.4800 Current Topics in Management (3cr)

Topics of current interest in management. Subject matter to be announced in advance. For a current semester course title, please log on to SIS, the Student Information System. Please see "notes" for the class to see the full description for individual topics.

MGMT.4900 Strategic Management (3cr)

An integration of knowledge in the various functional areas of management toward solution of problems affecting the character and success of the total enterprise. Corporate strategy and its implementation via appropriate policies.


FINA.3010, MKTG.2010, MIST.201

MIST.2010 Business Information Systems (3cr)

The course familiarizes students with key components and principles of information systems and information technology. Students will learn about the role of IS/IT in businesses for improving organizational performance, competing globally, and gaining competitive advantage. The course covers basic principles and technologies pertaining to information management, business intelligence, and business analytics for improving decision-making and managing knowledge. The basic role of enterprise systems in businesses for enabling operational excellence is also discussed. Social and ethical issues associated with the use of information systems are also discussed. Students will utilize IS technologies (e.g., spreadsheet and database software) in a hands-on manner for business problem-solving.


COM Filter courses,or BU minor

MIST.3030 Database Management Systems (3cr)

An introduction to databases and Database Management Systems (DBMS). Topics include basic concepts of database technology, an introduction to SQL, techniques for logical and physical database design, interaction with a commercial DBMS, and data warehousing.

MIST.3040 Data Communications and Networks (3cr)

A comprehensive overview of concepts and practice in Business Data Communications and Networking. Explores the principles and applications of data communications in organizations from familiar applications into the more technical aspects of telecom architecture. Analyzes the various types of telecom networks, and how they are designed and configured, including issues involving the management and decision-making process within the telecom department. Students provided with hands-on network administration and configuration experience with a LAN administrator. Meets Core Curriculum Essential Learning Outcome for Quantitative Literacy (QL).

MIST.3050 Business Applications Development (3cr)

Introduction to programming and computing. Topics include fundamental programming constructs, data structures, and object orientation. Through hands-on exercises to build business applications, students will learn programming concepts, software development principles, and computational problem-solving skills. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS).


MIST.2010 pre-req

MIST.4020 Systems Analysis and Design (3cr)

An overview of the information system and systems development life cycle (SDLC). Emphasis on tools and techniques that analyst can use to document information systems. Current, classical and structured tools for describing data flow, data structure, process flow, file design, input and output design and program applications will be discussed.


MIST.2010 pre-req

MIST.4060 Data Mining for Business Intelligence (3cr)

Data mining and analytics can help transform raw data into business intelligence and insight. This course introduces data mining concepts and techniques and is intended to provide students with working knowledge of applying data mining methods. Throughout the course, students regularly use a widely used commercial data mining platform that also prepares them to pursue relevant certifications upon completing the course. Course topics include data exploration and preparation, sampling techniques, model evaluation methods, classification, regression, clustering, association rule mining, and text mining. Model transparency, explainability, and fairness issues are discussed.

MIST.4070 Electronic Business (3cr)

This course covers both the digital commerce business concepts and hands-on work with cloud platforms like Amazon's AWS platform. Topics covered include digital marketing, web privacy & security, mobile computing, FinTech & mobile payments, cloud computing and other emerging digital technologies. Students will learn how to host websites with AWS platform and can use course materials to apply for AWS certification after the course.

MIST.4080 Enterprise Systems Management (3cr)

This course, a MIS elective, focuses on implementation of Enterprise Resource Planning systems (ERPs) and its impact on business change process in organizations. ERPs integrate information and applications, spanning the functional boundaries within an organization. The goals of the course are to help students understand ERP systems and their underlying components and technologies, and the business change process with ERP in organizations. The course covers people and technical issues during the pre-implementation, implementation and post-implementation stages of the ERP systems life-cycle.


MIST.2010 pre-req

MIST.4880 Special Topics in MIS (3cr)

This course will look at the roles of quality in Information Systems as it relates to Information Systems Development and Information Technology including Data Quality, Information Systems audits, the use of busines process reengineering IT-enable change, and change management. The course will include real world case studies.

MIST.4890 Internship in Management Information Systems (3cr)

Opportunity for students to earn academic credit through the integration of professional work experience with related academic work. Project jointly supervised by a faculty member and representative of the employing organization.


MIST.2010 pre-req

MKTG.2010 Marketing Principles (3cr)

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.


ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.

MKTG.2100 Professional Communications (3cr)

This course provides students with the theory and practice of successful oral and written communication in business. Emphasis is on the development and improvement of communication skills needed for today's fast-paced organizations. Such skills include written communication in short memos and reports, including the use of conferencing technology to convey information. Additionally, the course focuses on oral communication through presentations and discussions as well as the use of current presentation software.


Pre-Req: Business majors or IT-BS Majors or IT- AS Majors & ENGL.1020 College Writing 2 or equiv.

MKTG.3130 Sales and Customer Relations (3cr)

Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.


MKTG.2010 pre-req

MKTG.3150 New Product & Service Management (3cr)

Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.


MKTG.2010 pre-req

MKTG.4010 Advertising (3cr)

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.


MKTG.2010, BSBA students

MKTG.4020 Buyer Behavior (3cr)

Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.


MKTG.2010 pre-req; Com Filter

MKTG.4070 Retailing (3cr)

This course examines the strategic role of retailing in the distribution of consumer goods and services. Students will gain insights into retailing concepts and practices and will develop skills for building sustainable competitive retail strategies. Key topics include retail formats, retail mix, retail market strategy, integrated retail communication, and customer service, with a focus on new trends and technologies in retailing and electronic retailing such as multichannel/omnichanne retailing, electronic/mobile retailing, social media, and global retailing. This course is designed to provide a foundation for those students interested in pursuing a retail career or in owning/running a retail or e-tail business. Experiential assignments are used to apply the concepts.


MKTG.2010 pre-req; Com Filter

MKTG.4110 Marketing Analytics (3cr)

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).

MKTG.4120 Global Marketing (3cr)

Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).


MKTG.2010 pre-req

MKTG.4300 Social Media Marketing (3cr)

This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.

MKTG.4960 Current Topics in Marketing (3cr)

Topics of current interest in Marketing. Subject matter to be announced in advance. For a current semester course title, please log on to SIS, UMass Lowell's Student Information System.


MKTG.2010 pre-req

POMS.2010 Introduction to Business Analytics (3cr)

Introduction to quantitative methods for analyzing business problems. Analytic methods include decision analysis, linear programming, queuing and simulation. Applications address issues in areas such as marketing, production, finance and logistics.


MATH.2830,3860 or ECON.2110pre

POMS.3010 Operations Management (3cr)

Principles of production/operations management. Nature and function of production systems; operational planning and control; plant layout; materials handling; inventory and quality control.


POMS.2010 pre-req

POMS.4010 Logistics and Transportation (3cr)

This case-based course will examine methods and strategies for managing and controlling material movement, with particular emphasis on international operations, from the purchase of production materials to the control of work in process to the distribution of the finished product. Strategies that will be discussed include the design of international distribution networks, the use of third-party logistics providers, and the creation of links between logistic systems and marketing to create competitive advantage. The course will also explore tactical issues that must be managed to pursue a logistics strategy successfully, including choices regarding means of transportation, packaging, and inventory policies. Underlying themes of the course will be the use of information technologies (such as electronic data interchange and bar coding) and mathematical models to support logistics decision-making.


POMS.3010 pre-req

POMS.4020 Global Supply Chain Management (3cr)

A supply chain consists of all of the activities and organizations required to produce and deliver a good or service from raw materials to the final end user. Global Operations and Supply Chain Management (GOSCM) involves the coordination of this complex network of organizations and flows of materials, funds, and information among and between the stages of a supply chain. GOSCM integrates the traditional business functions of operations, marketing, logistics, finance, and information systems in an international business context. The course traces the flow of products and services from development through delivery to the final user and will address topics such as global sourcing strategies, managing demand and supply uncertainties distribution strategies and logistics network design for global operations, global strategic alliances, and the role of information technology and Enterprise Resource Planning (ERP) in managing global supply chains. Meets Core Curriculum Essential Learning Outcome for Applied & Integrative Learning (AIL) and Information Literacy (IL).

POMS.4030 Service Management (3cr)

This course is intended to provide students with the necessary tools and understanding for managing service operations. Service firms represent the fastest-growing sector of the economy. This course will focus on the various aspects involved in the management of service operations. The service operations are managed differently to their intangibility, time-sensitivity, high levels of customer involvement and lack of engineering standards. This course will explore topics such as design and delivery of services, the measurement of productivity and quality, managing capacity and demand, redesign of service delivery processes, management of technology, and others.

POMS.4040 Managerial Quality Control (3cr)

Views quality control from the total or company-wide perspectives. It contains traditional material on statistical process control (SPC), quality cost, quality assurance, quality information systems, as well as the recent management theories and ideas of Deming, Jurand, Ishikawa, and Taguchi.


POMS.3010 pre-req

POMS.4050 Predictive Data Analytics (3cr)

The main objective of this course is for the students to develop an understanding of the role of predictive analytics in direct support of managerial decision-making commonly referred to as data analytics, and how they relate to other types of business analytic methodologies. Topics to be covered include logistic regression, data mining,regression prediction, classification prediction, artificial neural networks, sensitivity analysis, information fusion, and combining forecasts form different models. Data analytic enabling software packages will be used including some hands-on capabilities.


Pre-Req: POMS.2010 Introduction to Business Analytics, or permission of instructor.

POMS.4060 Simulation and Optimization for Business Analytics (3cr)

Uncertainty manifests itself in most business dataset. Descriptive analytics tools help us explain the nature of the uncertainty that we have experienced, while predictive analytics tools further aid us in estimating outcomes for any given set of predictors. In this course, we cover simulation and optimization as prescriptive analytics methodologies. They take descriptive and predictive analytics results as input, helping us make managerial decision under such uncertainty. They are the art and science of creating and analyzing a model of real-world systems. This course covers business process design and analysis, simulation and optimization model development,and discrete-event simulation software application.

POMS.4890 Internship in Operations Management (3cr)

Opportunity for students to earn academic credit through the integration of professional work experience with related academic work in Operations Management. A project, jointly supervised by a faculty member and representative of the employing organization with mutually defined objective(s), will be completed by the Student. An approved report in written form will be submitted to the supervising faculty member.


Pre-Req: POMS.3010 Operations Management.

Undergraduate Degree Requirements

All bachelor's degree candidates are required to earn a minimum 2.000 cumulative grade point average (GPA), to present a minimum of 120 semester hours, to fulfill the residency requirements, to conform to the general regulations and requirements of the University, to satisfy the regulations and academic standards of the colleges which exercise jurisdiction over the degrees for which they are matriculating, to satisfy the curriculum requirements established by the departments or programs in their major, and to complete the University's Core Curriculum requirements, which are listed within the program's curriculum outline. For additional information regarding the University's general policies and procedures, transfer credit information and residency requirements; please refer to our Academic Policies & Procedures.

Tuition & Fees

Tuition at UMass Lowell is typically half the cost of private colleges, and our online tuition is among the lowest in the nation. Tuition for online programs offered through the Division of Graduate, Online & Professional Studies is the same whether you live in-state, out-of-state or outside of the U.S.

Summer 2024 Tuition

Cost Per Credit Cost Per 3-Credit Course*


Online $385 $1,155
On Campus Lowell $3551 $1,065
*Tuition is priced on the listed credit hour unless the contact hour is different. Tuition is then based upon the listed contact hour.
1A tuition increase is anticipated for Fall courses.

Additional Costs

Term Registration Fee $30
Returned Check Fee $30
Undergraduate Degree Application $60

Please note: Tuition and fees are subject to change.

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Frequently Asked Questions

Is a Bachelor's in Business Administration right for me?

Every organization requires leadership skills, which is why Business Administration majors are continuously in high demand by employers. If you're interested in business-related fields such as management, finance, marketing, international business, etc., and enjoy working with others, a B.S. in Business Administration is right for you. Upon program completion, you will be equipped with a solid foundation of business knowledge and tools that will position you for success in countless industries and career paths.

How long does it take to complete my degree online?

With our generous transfer policy, you can complete your bachelor's in as little as 12-36 months, but you have as much time as you need to complete the bachelor's degree program. There are no time limits placed on your progress.

What jobs can I get with a B.S. in Business Administration?

A Bachelor's in Business Administration will position you to successfully obtain a wide array of positions that require strong analytical and interpersonal skills. Upon program completion, you may find work in accounting, marketing, human resources, finance, research, administrative services, sales, etc. Many graduates pursue careers as analysts, managers, consultants, and specialists in countless industries.


Applying into an Undergraduate Degree Program

Complete the Online Undergraduate Degree Application Form (preferred), or print, complete and submit the Undergraduate Degree Application .pdf form. Please note: Your application will be processed once we have received your $60 application fee. Return your completed application along with your application fee to:

University of Massachusetts Lowell
Division of Graduate, Online & Professional Studies
GPS Admissions
839 Merrimack Street
Lowell, MA 01854

Questions? See our helpful Step-by-Step Guide to the Application Process.

Admission Requirements

To be considered for acceptance into a bachelor's degree program offered through the Division of Graduate, Online & Professional Studies, students must hold a high school diploma or have passed either the GED® or HiSET®. Graduate, Online & Professional Studies operates on a rolling admissions basis and each application is reviewed when the student's file is complete. Students must be admitted to a degree or certificate program in order to be eligible for most financial aid.

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