Spring 2018
> Management & Business
> MKTG.4120
> HA1
Course No: MKTG.4120-HA1; SIS Class Nbr: 12301; SIS Term: 2730
Course Status: Registration Closed
Course Description
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Section Notes: Classroom assignments are posted at the Haverhill Harbor Place facility.
- Core Codes: DCA
- Credits: 3; Contact Hours: 3
- Instructor: Chaerin Yun
-
UMass Lowell Bookstore
When Offered & Tuition
- W | 6:30 PM-9:20 PM EST
- 2018 Spring: Jan 22 to May 11
- Course Level: Undergraduate
-
Tuition: $1020
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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