Digital Marketing

Fall 2021 > Management & Business > MKTG.6250 > 081

Course No: MKTG.6250-081; SIS Class Nbr: 4957; SIS Term: 3110
Course Status: Registration Closed

Course Description

This course combines a strategic view of digital marketing and its challenges and opportunities with a tactical approach whereby through case studies, interactive sessions, class exercises, and client projects, students learn about the latest research and best practices in the industry. Topics to be covered include digital marketing strategy, digital marketing and business model innovation, social media marketing, search engine optimization, mobile marketing, video marketing, web analytics and measurement, legal and security issues, and multichannel integration. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.

Prerequisites, Notes & Instructor

• Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
• Special Notes: Pre-Req: Matriculated MBA students with completed MBA Foundation Core; or permission of MBA Coordinator.
• Credits: 3; Contact Hours: 3
• Instructor: Tao Gao
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2021 Fall: Sep 01 to Oct 24
• Course Level: Graduate
• Tuition: $1965

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  Detail	The monthly plan no longer available.
  ErrorCode	[empty string]
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  Message	Past Plan Availability Date
  StackTrace	coldfusion.runtime.CustomException: Past Plan Availability Date at coldfusion.tagext.lang.ThrowTag.doStartTag(ThrowTag.java:139) at coldfusion.runtime.CfJspPage._emptyTag(CfJspPage.java:4319) at cfpayment2dplan2dblock2ecfm763285126$funcGETDIVISORBYTERM.runFunction(D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm:50) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:554) at coldfusion.runtime.UDFMethod$ReturnTypeFilter.invoke(UDFMethod.java:485) at coldfusion.runtime.UDFMethod$ArgumentCollectionFilter.invoke(UDFMethod.java:448) at coldfusion.filter.FunctionAccessFilter.invoke(FunctionAccessFilter.java:95) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:399) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:372) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:288) at coldfusion.runtime.CfJspPage._invokeUDF(CfJspPage.java:4175) at coldfusion.runtime.CfJspPage._invokeUDF(CfJspPage.java:4155) at cfpayment2dplan2dblock2ecfm763285126$funcGETMONTLYPAYMENTAMMOUNT.runFunction(D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm:54) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:554) at coldfusion.runtime.UDFMethod$ReturnTypeFilter.invoke(UDFMethod.java:485) at coldfusion.runtime.UDFMethod$ArgumentCollectionFilter.invoke(UDFMethod.java:448) at coldfusion.filter.FunctionAccessFilter.invoke(FunctionAccessFilter.java:95) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:399) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:372) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:288) at coldfusion.runtime.CfJspPage._invokeUDF(CfJspPage.java:4175) at coldfusion.runtime.CfJspPage._invokeUDF(CfJspPage.java:4155) at cfpayment2dplan2dblock2ecfm763285126.runPage(D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm:61) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4329) at cfCatalogsearch_detail2ecfm4351478._factor5(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:276) at cfCatalogsearch_detail2ecfm4351478._factor6(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:194) at cfCatalogsearch_detail2ecfm4351478._factor7(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:191) at cfCatalogsearch_detail2ecfm4351478.runPage(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4329) at cfCurrent_Semsearch_detail2ecfm1097412858._factor4(D:\inetpub\wwwroot\ContedWeb\catalog\search\Current_Semsearch_detail.cfm:308) at cfCurrent_Semsearch_detail2ecfm1097412858.runPage(D:\inetpub\wwwroot\ContedWeb\catalog\search\Current_Semsearch_detail.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4329) at cfapplication2ecfc1757924483$funcONREQUEST.runFunction(D:\inetpub\wwwroot\ContedWeb\application.cfc:45) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:554) at coldfusion.runtime.UDFMethod$ArgumentCollectionFilter.invoke(UDFMethod.java:448) at coldfusion.filter.FunctionAccessFilter.invoke(FunctionAccessFilter.java:95) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:399) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:372) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:288) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:830) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:613) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:438) at coldfusion.runtime.AppEventInvoker.invoke(AppEventInvoker.java:115) at coldfusion.runtime.AppEventInvoker.onRequest(AppEventInvoker.java:308) at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:551) at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43) at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40) at coldfusion.filter.PathFilter.invoke(PathFilter.java:162) at coldfusion.filter.IpFilter.invoke(IpFilter.java:45) at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:96) at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28) at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38) at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60) at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38) at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22) at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62) at coldfusion.CfmServlet.service(CfmServlet.java:226) at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:227) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:162) at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46) at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:189) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:162) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:53) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:189) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:162) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:197) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:97) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:541) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:135) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:92) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:78) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:377) at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:463) at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:65) at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:889) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1743) at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:49) at org.apache.tomcat.util.threads.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1191) at org.apache.tomcat.util.threads.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:659) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.base/java.lang.Thread.run(Thread.java:834)
  Suppressed	array[empty]
  TagContext	array 1 struct COLUMN 0 ID CFTHROW LINE 50 RAW_TRACE at cfpayment2dplan2dblock2ecfm763285126$funcGETDIVISORBYTERM.runFunction(D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm:50) TEMPLATE D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm TYPE CFML 2 struct COLUMN 0 ID CF_UDFMETHOD LINE 54 RAW_TRACE at cfpayment2dplan2dblock2ecfm763285126$funcGETMONTLYPAYMENTAMMOUNT.runFunction(D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm:54) TEMPLATE D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm TYPE CFML 3 struct COLUMN 0 ID CF_UDFMETHOD LINE 61 RAW_TRACE at cfpayment2dplan2dblock2ecfm763285126.runPage(D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm:61) TEMPLATE D:\inetpub\wwwroot\ContedWeb\includes\payment-plan-block.cfm TYPE CFML 4 struct COLUMN 0 ID CFINCLUDE LINE 276 RAW_TRACE at cfCatalogsearch_detail2ecfm4351478._factor5(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:276) TEMPLATE D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm TYPE CFML 5 struct COLUMN 0 ID CF_CATALOGSEARCH_DETAIL LINE 194 RAW_TRACE at cfCatalogsearch_detail2ecfm4351478._factor6(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:194) TEMPLATE D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm TYPE CFML 6 struct COLUMN 0 ID CF_CATALOGSEARCH_DETAIL LINE 191 RAW_TRACE at cfCatalogsearch_detail2ecfm4351478._factor7(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:191) TEMPLATE D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm TYPE CFML 7 struct COLUMN 0 ID CF_CATALOGSEARCH_DETAIL LINE 1 RAW_TRACE at cfCatalogsearch_detail2ecfm4351478.runPage(D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm:1) TEMPLATE D:\inetpub\wwwroot\ContedWeb\catalog\search\Catalogsearch_detail.cfm TYPE CFML 8 struct COLUMN 0 ID CFINCLUDE LINE 308 RAW_TRACE at cfCurrent_Semsearch_detail2ecfm1097412858._factor4(D:\inetpub\wwwroot\ContedWeb\catalog\search\Current_Semsearch_detail.cfm:308) TEMPLATE D:\inetpub\wwwroot\ContedWeb\catalog\search\Current_Semsearch_detail.cfm TYPE CFML 9 struct COLUMN 0 ID CF_CURRENT_SEMSEARCH_DETAIL LINE 1 RAW_TRACE at cfCurrent_Semsearch_detail2ecfm1097412858.runPage(D:\inetpub\wwwroot\ContedWeb\catalog\search\Current_Semsearch_detail.cfm:1) TEMPLATE D:\inetpub\wwwroot\ContedWeb\catalog\search\Current_Semsearch_detail.cfm TYPE CFML 10 struct COLUMN 0 ID CFINCLUDE LINE 45 RAW_TRACE at cfapplication2ecfc1757924483$funcONREQUEST.runFunction(D:\inetpub\wwwroot\ContedWeb\application.cfc:45) TEMPLATE D:\inetpub\wwwroot\ContedWeb\application.cfc TYPE CFML
  Type	DateBeyondRange
  code	[empty string]

• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Online MBA

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