Digital Marketing

Fall 2022 > Management & Business > MKTG.6250 > 081

Course No: MKTG.6250-081; SIS Class Nbr: 12544; SIS Term: 3210
Course Status: Registration Closed

Course Description

This course combines a strategic view of digital marketing and its challenges and opportunities with a tactical approach whereby through case studies, interactive sessions, class exercises, and client projects, students learn about the latest research and best practices in the industry. Topics to be covered include digital marketing strategy, digital marketing and business model innovation, social media marketing, search engine optimization, mobile marketing, video marketing, web analytics and measurement, legal and security issues, and multichannel integration. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.

Prerequisites, Notes & Instructor

• Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
• Special Notes: Pre-Req: Matriculated MBA students with completed MBA Foundation Core; or permission of MBA Coordinator.
• Credits: 3; Contact Hours: 3
• Instructor: Tao Gao
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2022 Fall: Sep 01 to Oct 23
• Course Level: Graduate
• Tuition: $1965
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Online MBA

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