Course No: MKTG.3150-062; SIS Class Nbr: 5920; SIS Term: 3230
Course Status: Registration Closed
Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.
Related Programs: B.S. in Business Administration
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