Design for Advertising

Summer 2023 > Computer Related > GRFX.3150 > 081

Course No: GRFX.3150-081; SIS Class Nbr: 1112; SIS Term: 3240
Course Status: Registration Closed

Course Description

Instruction in the design and layout of commercial advertisements as well as the creative aspects of advertising are integral parts of this course. Practical problems and technical guidance from preliminary layouts to finished work will help preliminary layouts to finished work will help prepare students for the commercial art field. Students will prepare an advertising campaign concept and translate it into a professionally-designed commercial series for use in their portfolios. This course will focus on the integration of design with the overall advertising message. Formerly 70.392. 3 credits/3 contact hours.

Prerequisites, Notes & Instructor

• Prerequisites: GRFX 2000 (formerly 70.291 or ARTS 2100) and GRFX 2020 (formerly ARTS 2400 or ARTS 2300) Familiarity with Adobe Photoshop and InDesign are recommended; and Online and Continuing Education Majors, Certificates and Non-Degree OCE Students Only.
• Core Codes: AH
• Credits: 3; Contact Hours: 3
• Instructor: Regina Milan
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2023 Summer: May 15 to Jul 09
• Course Level: Undergraduate
• Tuition: $1140
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.L.A. in Liberal Arts, Certificate in Graphic Design & Digital Imaging

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.