New Product & Service Management

Summer 2023 > Management & Business > MKTG.3150 > 061

Course No: MKTG.3150-061; SIS Class Nbr: 1132; SIS Term: 3240
Course Status: Registration Closed

Course Description

Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.

Prerequisites, Notes & Instructor

• Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
• Core Codes: IL, AIL, ENTRPREN.
• Credits: 3; Contact Hours: 3
• Instructor: Michael Obal
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2023 Summer: May 15 to Jul 23
• Course Level: Undergraduate
• Tuition: $1155 | Pay as little as $ 587.50/mo for this course.
  Learn more about course payment plans. »
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: A.S. in Information Technology, B.S. in Business Administration, B.S. in Information Technology

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