New Product & Service Management

Fall 2024 > Management & Business > MKTG.3150 > 081

Course No: MKTG.3150-081; SIS Class Nbr: 13670; SIS Term: 3410
Course Status: Open

Course Description

Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.

Prerequisites, Notes & Instructor

  • Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
  • Core Codes: IL, AIL, ENTRPREN., LOW COST
  • Credits: 3; Contact Hours: 3
  • Instructor: Michael Obal
  • Materials: Low cost course materials available
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2024 Fall: Sep 04 to Oct 27
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $238/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration

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