Marketing Analytics

Fall 2024 > Management & Business > MKTG.6350 > 082

Course No: MKTG.6350-082; SIS Class Nbr: 7941; SIS Term: 3410
Course Status: Open

Course Description

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School, or Permission of Graduate Program Coordinator.inator.
  • Credits: 3; Contact Hours: 3
  • Instructor: Michael Obal
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2024 Fall: Oct 28 to Dec 20
  • Course Level: Graduate
  • Tuition: $1965 | Pay as little as $400/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Online MBA

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