Spring 2024
> Humanities & Social Sciences
> MPAD.5120
> 082
Course No: MPAD.5120-082; SIS Class Nbr: 13715; SIS Term: 3330
Course Status: Registration Closed
Course Description
This class focuses on public relations, marketing, and advertising for public service communication and public education campaigns related to nonprofit organizations and issues such as public safety, education, public health, social welfare, health, environment and community development. All nonprofit organizations at some point must be visible to the public in order to fulfill their missions; nonprofit managers must know how to promote their organizations and issues to current and potential supporters, the broader public, and the mass media. Students in this course explore the uses of traditional and nontraditional public relations tools. Topics include program and organization branding, targeting audience targeting, campaigning, preparing materials for the media, and using social media.
Prerequisites, Notes & Instructor
- Prerequisites: Graduate Level.
- Core Codes: PUBLIC ADM
- Credits: 3; Contact Hours: 3
- Instructor: Lorraine Carli
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2024 Spring: Mar 11 to May 04
- Course Level: Graduate
-
Tuition: $1755
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: M.P.A. in Public Administration
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.