Summer 2024
> Management & Business
> MKTG.2010
> 021
Course No: MKTG.2010-021; SIS Class Nbr: 1742; SIS Term: 3340
Course Status: Open
Course Description
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Prerequisites, Notes & Instructor
- Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
- Credits: 3; Contact Hours: 3
- Instructor: Sameed Khan
-
UMass Lowell Bookstore
When Offered & Tuition
- M,W | 6:00 PM-8:50 PM ET
- 2024 Summer: Jul 08 to Aug 15
- Course Level: Undergraduate
-
Tuition: $1065
- Note: There is a $30 per semester registration fee for credit courses.
Friday Class Meetings for Live Online and On-Campus Courses
Unless otherwise noted above
- Summer Start I M/W classes begin on Monday May 13 and include 3 FRIDAYS: May 17, May 31 and June 14 at the regularly scheduled hours.
- Summer Start I T/Th classes begin on Tuesday, May 14 and include 2 FRIDAYS: May 24 and June 7 at the regularly scheduled hours.
- Summer Start II M/W classes begin on Monday, July 8 and include 2 FRIDAYS: July 12 and July 26 at the regularly scheduled hours.
- Summer Start II T/Th classes begin on Tuesday, July 9 and include 2 FRIDAYS: July 19 and August 2 at the regularly scheduled hours.
Related Programs: A.S. in Business Administration, B.S. in Business Administration, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.