Summer 2024
> Management & Business
> MKTG.3100
> 061
Course No: MKTG.3100-061; SIS Class Nbr: 1743; SIS Term: 3340
Course Status: Registration Closed
Course Description
This course presents an overview of the growing field of digital marketing and offers opportunities for acquiring technical skills of performing vital daily marketing functions. Through case studies, interactive sessions, and online simulation, class exercises, and/or client projects, students learn about the latest research and best practices in the industry. Topics covered include search engine optimization, search engine marketing, online marketing, web analytics, email marketing, social media marketing, mobile marketing, legal and security issues, and online reputation management. Students will leave the course with working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.
Prerequisites, Notes & Instructor
When Offered & Tuition
- Online Course
- 2024 Summer: May 13 to Jul 21
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Certificate in Digital Marketing
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