Available entirely online!

fold

Certificate Program in Digital Marketing

Boost your career potential and develop your digital marketing expertise with this affordable undergraduate certificate from a top-ranked, AACSB-accredited business school.

Get Information:

Please see our Privacy Policy.
Please see our Privacy Policy.
Digital Marketing Certificate Professionals
Alarm Clock Next Start Date: September 3

Expand Your Knowledge and Launch Your Digital Marketing Career

Today's rapidly changing technology is transforming the business environment. Consumers are digitally connected to a variety of information sources, and they frequently share their experiences openly with others. Companies now need to reach, engage with and persuade as many consumers as possible through multiple media channels.

9 month calendar

Complete in 9 Months

hand and coin

One of the Most Affordable Tuitions in the Nation

clock and application

Apply Anytime

phone 24h

24x7 Tech Support

UMass Lowell's undergraduate Digital Marketing Certificate Program provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape.

Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, ecommerce and digital advertising.

Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.

Career Outlook

7048
Jobs (2023)
+ 16.8 %
% Change (2023-2035)
$70K/yr
Median Earnings
757
Annual Openings
Source: Lightcast, Jobs in New England, 2025

Occupations

  • Marketing Managers
  • Market Research Analysts
  • Marketing Specialists
  • Web and Digital Interface Designers
"The number of marketing specialists and market research analysts is expected to increase 32% from 2012–2022, faster than the national average for all occupations."
— U.S. Department of Labor, Bureau of Labor Statistics, 2018

Learn from Leaders Who Strive for Real-World Results

UMass Lowell's Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program's challenging, relevant curriculum is aligned with current industry trends and employer needs.

AACSB Badge This program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than six percent of business schools worldwide.

Learn more about AACSB accreditation »

One Success Leads to Another

Apply credits from lower credentials to higher ones. Our programs are designed to build upon themselves:

certificate undergrad icon
Certificate Program in Digital Marketing
orange arrow pointing right orange arrow pointing down
degree undergrad icon
Associate of Science in Business Administration
orange arrow pointing right orange arrow pointing down
degree undergrad icon
Bachelor of Science in Business Administration

Curriculum Outline

- 4 courses / 12 credits

Required Courses (2 / 6cr)

  • MKTG.3100 Digital Marketing (3cr)

Electives (Choose 2 / 6cr)

Note: MKTG.2010 Marketing Principles is a prerequisite for enrolling in any 3000- or 4000-level marketing course.
*MIST.2010 Business Information Systems or any MIST course experience is a prerequisite for MIST.4070.

Course Descriptions

MIST.4070 Electronic Business (3cr)

This course covers both the digital commerce business concepts and hands-on work with cloud platforms like Amazon's AWS platform. Topics covered include digital marketing, web privacy & security, mobile computing, FinTech & mobile payments, cloud computing and other emerging digital technologies. Students will learn how to host websites with AWS platform and can use course materials to apply for AWS certification after the course.

MKTG.3100 Digital Marketing (3cr)

This course presents an overview of the growing field of digital marketing and offers opportunities for acquiring technical skills of performing vital daily marketing functions. Through case studies, interactive sessions, and online simulation, class exercises, and/or client projects, students learn about the latest research and best practices in the industry. Topics covered include search engine optimization, search engine marketing, online marketing, web analytics, email marketing, social media marketing, mobile marketing, legal and security issues, and online reputation management. Students will leave the course with working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.

MKTG.4010 Advertising (3cr)

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Requirements:

MKTG.2010, BSBA students

MKTG.4070 Retailing (3cr)

This course examines the strategic role of retailing in the distribution of consumer goods and services. Students will gain insights into retailing concepts and practices and will develop skills for building sustainable competitive retail strategies. Key topics include retail formats, retail mix, retail market strategy, integrated retail communication, and customer service, with a focus on new trends and technologies in retailing and electronic retailing such as multichannel/omnichanne retailing, electronic/mobile retailing, social media, and global retailing. This course is designed to provide a foundation for those students interested in pursuing a retail career or in owning/running a retail or e-tail business. Experiential assignments are used to apply the concepts.

Requirements:

MKTG.2010 pre-req; Com Filter

MKTG.4110 Marketing Analytics (3cr)

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).

MKTG.4300 Social Media Marketing (3cr)

This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.

Undergraduate Certificate Requirements

Students enrolled in UMass Lowell certificate programs must complete all courses and maintain a grade point average of 2.000 or better to earn the certificate. All certificate courses must be completed within a five-year period.

Certificate Completion

Students who successfully complete the certificate program should submit a Certificate Petition Form to have their certificate mailed to them.

Tuition & Fees

Tuition at UMass Lowell is typically half the cost of private colleges, and our online tuition is among the lowest in the nation. Tuition for online programs offered through the Division of Graduate, Online & Professional Studies is the same whether you live in-state, out-of-state or outside of the U.S.

Fall 2025 Tuition

 Cost Per Credit Cost Per 3-Credit Course*

Undergraduate
Online and On Campus $385 $1,155
*Tuition is priced on the listed credit hour unless the contact hour is different. Tuition is then based upon the listed contact hour.

Additional Costs

 Cost
Term Registration Fee $30
Returned Check Fee $30

Please note: Tuition and fees are subject to change.

Tuition Calculator

Online Tuition Calculator

Estimate the cost of this program with our online tuition calculator

Apply

Applying into a Undergraduate Certificate Program

You can apply anytime. There are no deadlines. Applications are accepted throughout the year.

All applicants must submit:
  • An application
  • Official transcripts
    • Please submit official transcripts from previously attended colleges or universities. We're able to help you retrieve transcripts if needed. If you do not have previous college experience, please contact your high school's guidance office to request your transcripts be sent to us
    • If you hold a GED/HiSET, to request they send us your official transcripts please visit:
    • Applicants with foreign transcripts: Transcripts demonstrating completion of a degree require a credential evaluation from:
  • Official test scores
    • SAT or ACT scores are optional, but may be requested if you have been out of high school for less than three years. If you have not taken the SAT or ACT, please email OCE_Admissions@uml.edu to discuss alternative options

Additional Information

Students must be admitted to a degree or certificate program in order to be eligible for most financial aid.

Official transcripts can be sent to us directly from your previous institution either electronically or mailed to:

GPS Undergraduate Admissions
University of Massachusetts Lowell
839 Merrimack St., Floor 2
Lowell, MA 01854-5104

We cannot accept previously opened transcripts, photocopies, PDF email attachments or faxed transcripts.

F1 student visas are not issued for this program.

Apply Now

Questions Regarding Your Undergraduate Application?

Email OCE_Admissions@uml.edu or call 978-934-2474.

For General Assistance:

Call the Advising Center at 978-934-2474 or 800-480-3190. Our academic advisors are here to help!

Already Applied?

Check the Status of Your Application
Out-of-State

Information for Out-of-State Students

International

Information for International Students

Complete Your Online Certificate Program in Digital Marketing from an Award Winning Public University.

Apply Now Request Info
Get Info
Courses
Apply