Expand Your Knowledge and Launch Your Digital Marketing Career
Today's rapidly changing technology is transforming the business environment. Consumers are digitally connected to a variety of information sources, and they frequently share their experiences openly with others. Companies now need to reach, engage with and persuade as many consumers as possible through multiple media channels.
UMass Lowell's undergraduate Digital Marketing Certificate Program provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape.
Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, ecommerce and digital advertising.
Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.
The program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide.