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Certificate Program in Digital Marketing

Boost your career potential and develop your digital marketing expertise with this affordable undergraduate certificate from a top-ranked, AACSB-accredited business school.

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Digital Marketing Certificate Professionals
Alarm Clock Next Start Date: September 4
Summer Scholarships Available. Learn more »

Expand Your Knowledge and Launch Your Digital Marketing Career

Today's rapidly changing technology is transforming the business environment. Consumers are digitally connected to a variety of information sources, and they frequently share their experiences openly with others. Companies now need to reach, engage with and persuade as many consumers as possible through multiple media channels.

9 month calendar

Complete in 9 Months

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One of the Most Affordable Tuitions in the Nation

UMass Lowell's undergraduate Digital Marketing Certificate Program provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape.

Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, ecommerce and digital advertising.

Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.

Career Outlook

Jobs (2022)
% Change (2022-2023)
Median Earnings
Annual Openings
Source: Lightcast (2023) Target Occupations in New England


  • Marketing Managers
  • Market Research Analysts
  • Marketing Specialists
  • Web and Digital Interface Designers
"The number of marketing specialists and market research analysts is expected to increase 32% from 2012–2022, faster than the national average for all occupations."
— U.S. Department of Labor, Bureau of Labor Statistics, 2018

Learn from Leaders Who Strive for Real-World Results

UMass Lowell's Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program's challenging, relevant curriculum is aligned with current industry trends and employer needs.

AACSB Badge This program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide.

Learn more about AACSB accreditation »

One Success Leads to Another

Apply credits from lower credentials to higher ones. Our programs are designed to build upon themselves:

Curriculum Outline

- 4 courses / 12 credits

Tuition & Fees

Tuition at UMass Lowell is typically half the cost of private colleges, and our online tuition is among the lowest in the nation. Tuition for online programs offered through the Division of Graduate, Online & Professional Studies is the same whether you live in-state, out-of-state or outside of the U.S.

Summer 2024 Tuition

Cost Per Credit Cost Per 3-Credit Course*


Online and Virtual $385 $1,155
On Campus Lowell $3551 $1,065
*Tuition is priced on the listed credit hour unless the contact hour is different. Tuition is then based upon the listed contact hour.
1A tuition increase is anticipated for Fall courses.

Additional Costs

Term Registration Fee $30
Returned Check Fee $30

Please note: Tuition and fees are subject to change.

Tuition Calculator

Estimate the cost of this program with our online tuition calculator


Applying into an Undergraduate Certificate Program

Apply to an undergraduate certificate program using the Online Application Form or by printing and completing the Undergraduate Certificate Application Form in .pdf file format. Applicants will be required to have either their official high school transcript, HiSET®, GED® or their most recent college transcript if applicable, sent to Graduate, Online & Professional Studies at the address below. Applications, transcripts, and other correspondence should be sent to:

University of Massachusetts Lowell
Division of Graduate, Online & Professional Studies
Undergraduate Admissions
839 Merrimack Street, 2nd Floor
Lowell, MA 01854

Undergraduate certificate applications are accepted on an ongoing basis and there is no fee to apply. You will be notified upon acceptance.

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Questions Regarding Your Undergraduate Application?

Email OCE_Admissions@uml.edu or call 978-934-2474.

For General Assistance:

Call the Advising Center at 978-934-2474 or 800-480-3190. Our academic advisors are here to help!

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